LAS VEGAS – (TRADE WIRE) –TELUS International (NYSE and TSX: TIXT), a leading digital customer experience (CX) innovator that designs, builds and delivers next-generation solutions for global and disruptive brands, today announced the appointment of Dr. Lucy Rattrie as Global Director of Workplace Welfare. Dr. Rattrie is a leading chartered psychologist, researcher and author with experience in psychosocial stress management, psychological health and safety and subclinical interventions in occupational well-being, has worked with the private sector, United Nations and government.
By joining TELUS International, Dr. Rattrie has become part of a well-established global team of mental health and wellness providers, which includes Dr. Brenda Spencer, Clinical Psychologist, and other clinical wellness advisors. The industry-leading and award-winning programs they develop and deliver support the company’s more than 60,000 team members worldwide, including customer support representatives and content moderators, as well as its global AI community of more than one million databases. annotations and linguists. .
“We are thrilled to welcome Dr. Rattrie to our dedicated and globally diverse Wellness Team,” said Jeff Puritt, President and CEO of TELUS International. “Caring for our team members will always be our priority because we understand the need to provide a wide range of resources, programs and benefits for them to access, and in many cases, for their family members as well. Dr. Rattrie will build on our strong foundation in this regard. , focusing on preventive wellness practices and developing a psychological health curriculum that will help educate and further empower our team members to care for their personal health and wellness needs along with the strong support of their leaders. ”
A Growing Need for Digital First Responders
Content moderators and the companies that perform this important and valuable work play a critical role in ensuring safer digital spaces and more reliable online experiences in today’s era. This is especially the case as more brands have established and grown their digital identities in the midst of the pandemic, and individuals are increasingly involved in the creation and consumption of user-generated content that can be in the form of text, images, videos and audio.
“Unfortunately, as the number and popularity of social networking sites, forums, and online communities has grown, so have cases of fake reviews, copyright infringement, fake news, and annoying content,” Puritt said. “As we progress with artificial intelligence and machine learning to support extensive efforts to eliminate it, the work in many cases ultimately has to be completed by people who understand nuances and can make the necessary judgments and conclusions that an algorithm cannot. That’s why content moderators We respectfully call “digital first responders” is at the heart of what we do. its potentially detrimental effects on their mental health.
“TELUS International is able to recruit individuals through word-of-mouth and referrals for content moderators,” Puritt continued. “We have no doubt that this is because we are recognized as the best in the employer class in the industry. This is due in large part to our caring culture and commitment to return, our important investment in the health and well-being of our team members. and award-winning websites around the world, and our genuine interest in suggestions and suggestions from our team members. on how we can continue to improve their employee experience. ”
“At TELUS International, we are attentive and very sensitive to the challenges associated with undertaking the important work of content moderation in an increasingly digital-enabled world,” continued Puritt. “Just as cars allow us to enjoy and experience life and the world around us, their use is not without risk. The risk / compensation ratio is considered acceptable by society, as long as we ensure that cars are safely manufactured, that they are operated with care, and that users obey the rules of the road. Enforcing these considerations is critical. ”
“The Internet also gives us remarkable access to information where knowledge is power, and we have the ability to complete fantastic things with the speed of light,” Puritt continued. “However, even here, accessing and utilizing this capability must be guided by clear parameters. Identifying and enforcing such is the best way to ensure that we all continue to benefit from its value.”
“While it is not our role at TELUS International to establish these policies, it is our responsibility to ensure that our participation in and support of this ecosystem is undertaken responsibly and professionally; and we take that responsibility very seriously,” Puritt concluded.
About TELUS International
TELUS International (NYSE & TSX: TIXT) designs, builds and delivers next-generation digital solutions to enhance the customer experience (CX) for global and disruptive brands. The company’s services support the full lifecycle of its customers ’digital transformation journeys, enabling them to more quickly embrace next-generation digital technologies to deliver better business results. TELUS International’s integrated solutions encompass digital strategy, innovation, consulting and design, IT lifecycle including managed solutions, intelligent automation and end-to-end AI data solutions including computer vision capabilities, as well as all-channel CX and trust and security solutions including content moderation . Encouraging all stages of a company’s growth, TELUS International is partnering with brands across high-end industry verticals, including technology and gaming, communication and media, e-commerce and fintech, healthcare and travel and hospitality.
TELUS International’s unique caring culture promotes diversity and inclusion through its policies, team members resource groups and workshops, and equal employment opportunities employment practices across the regions where it operates. The company builds stronger communities and helps those in need through large-scale volunteer events that have positively impacted the lives of more than 150,000 citizens around the world and its five TELUS International Community Boards that have provided $ 4 million in funding to grassroots charities. since 2015. Learn more at: www.telusinternational.com.