The Philippine Smartphone Market forecasts double-digit growth in 2022 After a 5.6% decline in 2021, IDC says.

MANILA, February 28, 2022 ‘According to the International Data Corporation (IDC) Quarterly Cell Phone Trackerthe Philippine wisdom market has shrunk by 5.6% year-on-year (YoY) sending 17.8 million units in 2021. Repeated blockades and global supply limits in the second half of 2021 have hampered market growth with several vendors struggling to fulfill orders. during the holiday season, resulting in low inventories across the channels.

The last quarter of the year was down 23.3% YoY even as shipments increased 18.4% quarter-on-quarter (QoQ) during peak holiday shopping. The gradual reopening of retail stores has resulted in more consumers shopping through physical stores. IDC is optimistic about double-digit growth in the smartphone market in 2022 as the market recovers after a weak 2021H2 and when supply limits weaken.

“With the spread of 5G networks across the country, the growth will be driven by 5G mobile phones, which accounted for 12.7% of shipments in 2021. The share is expected to double in 2022. In addition, aggressive pricing among Chinese vendors has dragged on. the average price for 5G Android mobile phones has dropped from $ 471 in 4Q20 to $ 386 in 4Q21, with some 5G models priced at less than $ 200, “he says. Angela MedezClient Devices Market Analyst at IDC Philippines.

Note: The “Company” represents the current roofing company (or holding company) for all brands owned and operated as a subsidiary.

Philippine Smartphone Market, Top 5 Company Shipments, Market Mud, and YoY Growth, Q4 2021 (shipments in thousands)

Company

2021Q4 Shipments

Market Mud of 2021Q4

2020Q4 shipments

Market Share of 2020Q4

YOY Growth

1. realme

1,030

20.6%

1 097

16.9%

-6.1%

2. life

798

16.0%

1,068

16.4%

—25.3%

3. Transition

725

14.5%

977

15.0%

—25.8%

4. OPPO

699

14.0%

1,168

17.9%

—40.2%

5. Samsung

642

12.9%

545

8.4%

17.7%

Others

1,100

22.0%

1 652

25.4%

-33.4%

Overall

4,995

100.0%

6,509

100.0%

—23.3%

Source: IDC Quarterly Mobile Tracker, 2021Q4

Note:
* All figures are rounded

Philippine Smartphone Market, Top 5 Company Shipments, Market Mud, and YoY Growth, 2021 (shipments in millions)

Company

2021 Shipments

Market Mud of 2021

2020 Shipments

Market Share of 2020

YOY Growth

1. realme

3.96

22.2%

3.66

19.4%

7.9%

2. OPPO

2.62

14.7%

2.61

13.8%

0.3%

3. Transition

2.47

13.8%

1.70

9.0%

45.1%

4. Samsung

2.40

15.3%

1.90

10.0%

27.3%

5. live

2.39

13.4%

3.35

17.7%

—28.8%

Others

4.00

22.4%

5.68

30.1%

—29.6%

Overall

17.83

100.0%

18.90

100.0%

-5.6%

Source: IDC Quarterly Mobile Tracker, 2021Q4

Note:
* All figures are rounded

“The flagship phone market has shrunk by 41% YoY from 3.9 million in 2020 to just 2.3 million in 2021, its biggest decline ever due to the shrinking footprint of local vendors and slower traction in the market for feature phones as telkos migrated consumers to 4G and 5G, “she added.

“Shipments to retail channels are expected to rebound in 2022, as pedestrian traffic continues to rise in malls, where most of the key smartphone stores and kiosks are located in the larger cities. Vendors are expected to resume their retail expansion and open more stores through the country, which took a break during the confinement periods, “she added.

Philippines Top 5 Smartphone Companies (4Q21)

really reached the top spot for the fourth consecutive quarter, occupying 20.6% of the smartphone market and growing by 7.9% QoQ, driven by the C-series, which accounted for more than 70% of its total shipments.

alive climbed to second place with two newly launched models, the Y15A and Y15s, accounting for half of its total shipments. Despite a 25.3% decline compared to last year due to supply challenges, life managed to get through almost doubling its QoQ shipments in 4Q21. In the same quarter, Life launched two 5G models in the mid-range (US $ 200)

Transition took third place and a 14.5% share with both the Tecno and Infinix brands launching several new models by the end of the year. Infinix, in particular, grew by 14.7% YoY as it expanded its channel reach by opening more kiosks outside of Manila.

Despite a decrease of 40.2% YoY and 3.4% QoQ, OPPO secured fourth place by increasing its focus on the low-end (US $ 100

Samsung secured fifth place growth at 17.7% YoY and 11.7% QoQ, holding 12.9% of the market. Samsung has almost doubled its 5G mobile shipments with its prices down 37.4% compared to last year when it launched its first 5G model. The A-Series continued to move its total shipments.

To learn more about the IDC Global Quarterly Mobile Tracker, please contact Angela at amedez@idc.com. For media questions, please contact Fenny Tjandradinata ftjandradinata@idc.com or Jane Yap jqyap@idc.com.

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International Data Corporation (IDC) is the world’s leading provider of market intelligence, consulting services and events for the information technology, telecommunications and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise in technology, IT benchmarking and sourcing, and industry opportunities and trends in more than 110 countries. IDC’s analysis and understanding helps IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business goals. Founded in 1964, IDC is a wholly owned subsidiary of the International Data Group (IDG), the world’s leading technology media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to it IDC Blog for industrial news and insights.

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