The 52-year-old previously spoke about his desire to work simultaneously with the world-leading MMA organization and build a boxing arm of the company.
But White turned around, admitting that boxing is full of management issues he could do without.
Dana White got cold on the idea of moving to boxing advertising and said it was a “nightmare”
He effectively controls a monopoly in MMA but would not have the same luxury in boxing
He told BLOCK Party of Blockasset: ‘Whenever I try to think of doing something with boxing, I say,’ Why would I want to do this to myself? ‘
“Do you know what I mean?” Why would I even want to dive into this nightmare?
‘That’s why I really didn’t do anything. It’s a broken business that is an absolute nightmare to try to fix. ‘
White oversaw the UFC’s growth from a marginalized firm on the brink of bankruptcy to a multibillion-pound business leading to the incredible growth of MMA.
He has previously talked about the possibilities of adding a boxing arm to his advertising activities but with so many boards and conflicting interests, it seems he has been discouraged.
The UFC has a strict focus on the MMA market that allows them ultimate control over topics such as combat payroll, contracts and marketing.
One example would be their battle dress deal with Reebok and then Venom, which all fighters are made to wear.
In boxing, there are often frustrations with the many belts, boards and opaque nature of doing fights.
Floyd Mayweather (left) had previously teased a boxing business deal with White
The reason for being from the UFC is to put the best fighters against a closely matched opposition, while most contests in the square circle are designed to raise the profile of one challenger while building the record.
Last December White told the Teddy Atlas Podcast: “Sport is such a mess, it’s literally a mess and to get rid of it, you have to actually get in there and clean it up.
– I’ve been working on it for years and I don’t know, we’ll see what happens.
– My goal has always been to build this sport [MMA] into the biggest sport in the world, ‘explained the UFC boss.
– You know, 15 years ago people thought I was crazy when I said that, but look what we did, look what we do.
‘But that’s never been the goal of boxing – every time they fight, it’s like selling out of‘ exhaustion ’, they ask how much money they can steal from everyone.
Francis Ngannou wants to box Tyson Fury and possibly leave the UFC to continue the fight
He added: “Every time you turn off the TV, you’re upset that you stayed home on Saturday and watched the fight. You wanted to do something else.
‘You don’t even care if the fans are happy with the product, they don’t care because that guy won’t be fighting for another year again anyway.
‘Then everyone will forget how ugly this fight was and they’ll buy the next one.’
Before White became UFC president, he cut his teeth in the fighting game representing boxers in Boston and was always a huge fan of the sport.
Of course, he allowed Conor McGregor to leave during a co-promotion of the 2017 Irish attack with Floyd Mayweather and was pictured with the American, inciting a move into the business with him.
White oversaw the rise of the UFC from looking down from bankruptcy to global success
The 52-year-old has to deal with some of his main stars by asking for crossover attacks.
McGregor reportedly banked £ 100 million from the Mayweather battle but the move opened a can of worms for White, who has to deal with his main stars urgently while dealing with cross-fighting.
Francis Ngannou wants to intervene against Tyson Fury and seems to leave the organization if he does not get permission. And pound-for-pound No. 1 Kamaru Usman is trying to persuade Canelo Alvarez to lock horns.
Earlier this month, White made his feelings about cross-attacks crystal clear. He said: ‘They’re fucking stupid, that’s why. F *** a waste of time, energy and money. I mean, listen, I don’t know. It’s stupid, but I understand.
Conor McGregor was allowed to box Floyd Mayweather and White co-promoted the attack
‘Boxing is a huge advantage for Tyson Fury. Ngannou recently struggled with Ciryl Gane. If you know anything about fighting, it’s a stupid conversation, it’s a stupid conversation …
‘They talked about it and everything,’ continued White. – I mean, guys, Fury is the best boxer, one of the greatest boxers of all time. I mean, you look at the guys he beat and how easily he beat them.
‘I don’t know, we’ll see how this whole thing goes. I don’t like the crusades. I don’t love them. ‘
It may come as no surprise that White’s interest has cooled for the time being, especially as the UFC goes from strength to strength under his administration.